Philly’s Famous Gary Barbera’s on the Boulevard, BarberaCares Mascot the Barbera Bear is EVERYWHERE! The Barbera Bear loves Philly and Philly loves him right back. The Barbera Bear joins in BarberaCares Charitable Events, Community Initiatives, and Parades. For over 3 Decades BarberaCares and the Barbera Bear have teamed up with their Hometown Heroes, Charitable Foundations, and Pillars of the Community to help raise awareness, raise financial support, and raise up underserved communities as well as support youth programs and honor our veterans for their service and their sacrifice.